Spotlight on Lunii
Lunii is a company specializing in interactive audio experiences for children. Its flagship product, La Fabrique à Histoires (“The Story Factory”), is a screen-free device that allows children to create and listen to personalized audio stories.
Through its Luniistore, Lunii offers a wide library of educational and entertaining content, subject to copyright, that fosters imagination, creativity, and a healthy alternative to screens
The need for a rights management solution tailored to audiobooks
Lunii faced significant complexity and high operational costs due to the specific nature of its contracts, the large volume of audiobooks, and the challenges of compiling data across systems.
As a company operating outside traditional publishing categories, Lunii distributed audiobooks across various channels, with multiple pricing tiers for a single title, making rights and revenue tracking even more intricate.
With around 150 authors, 450 audiobooks, and 50 to 70 new contracts per year, each contract came with its own rules, thresholds, and royalty structures, all previously managed in Excel.
Data access was limited, and semi-annual royalty reporting required the full accounting team to work for two weeks, causing delays in payments and creating tension with authors.
" We were looking for a modern, flexible solution that could connect to other tools and data sources. Crealo was the obvious choice. "
“We had reviewed existing copyright management tools and found them extremely difficult to adapt to a company like ours, unless we twisted them to fit, which we didn’t want to do.
Our key criteria were SaaS availability and the ability to adapt to our model. Integration and automation were essential, being able to connect the platform to other tools and data sources.
After seeing the Crealo demo, the decision was clear.”
The benefits of Crealo, according to Lunii
We spoke with Rashan Kadioglu, Chief Financial Officer at Lunii, about the features their teams use most and the value they see in Crealo.
Smooth implementation, continuous improvement, and user-first design
"By implementing Crealo, we took a step into the future.”
"We prepared the data ahead of migration, it was an investment in our future.
The rollout went very smoothly. Your team has a great command of the data and is always responsive to our needs.”
Significant time savings on royalty reporting
"We now spend 2 days instead of a month each year on royalty statements.”
“I no longer have to handle the reporting myself, my team manages it entirely. It's well configured and intuitive enough that anyone on the team could do it.”
"“t’s so straightforward, I can now delegate royalty tasks to someone who’s only been with Lunii for 6 months.”
Key Crealo features used by Lunii
Streamlined search for clients and authors
“Crealo centralizes all our data, making it easy to search for a client by title or author name.”
Quick extraction of rights and sales data
“Rights and sales figures can be pulled in just a few clicks, making data compilation much simpler.”
Automated delivery of statements and contracts
" Statements and emails can be sent with a single click, and we can add a digital signature block to contracts. ”
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