AI tools for publishing: a comparative table to help you navigate

27/5/25

X min

As a wave of AI tools continues to emerge, each claiming to be the most powerful on the market, many publishing professionals are left wondering: Which AI tools are best suited for publishing? Which ones are genuinely relevant and safe for our line of work?

To answer these questions, we spoke with over thirty professionals across the publishing sector. Their feedback informed the creation of our 2025 AI guide for publishers and helped us identify the AI tools that are currently being used in practice.

This summary presents those insights in the form of a comparative table highlighting mainstream AI tools employed in publishing today, categorized by profession.

Please note: this is not a ranking or endorsement of any particular tool. Our approach is intentionally neutral, aimed at offering a factual snapshot of the current state of AI in publishing.

We’ve also included an assessment of each tool’s limitations and potential data security risks. These tools may be powerful, but it's essential to stay vigilant about protecting your data and upholding royalty rights.

Overview of Artificial Intelligence tools in publishing


Here is a current overview of AI tools used in the publishing sector:

Tool

Usefulness

Relevant professions

Languages 

Free or paid

Level

Limitations

Security

Firebrand Technologies

 Metadata generation, Product sheet and commercial pitch generation 

Marketing, Publishers, Sales

English

Paid

Intermediate

🔵 🔵

 

Depends on the quality of initial data

Few details available

Sudo Write, Antidote, LanguageTool

 Proofreading and editing of publications 

Proofreaders and authors

French, English

Paid

Easy

🔵

Does not analyze overall text coherence

Few details available

MyPoolitzer

 Manuscript evaluation 

Publishers

English,

German

Paid

Intermediate

🔵 🔵

Based on preexisting models

Database may be transferred abroad

QualiFiction (LiSA)

Pre-sorting of manuscripts (fiction)

Publishers

German

Paid

Intermediate

🔵 🔵

Improvable predictive score

High data security, ISO 27001 certification

VeriStage - Insight

Text analysis and metadata generation

Publishers, Marketing

English

Paid

Intermediate

🔵 🔵

Not well-suited for specialized texts

Few details available

AIRA (Frontiers)

Plagiarism detection and peer review 

Scientific publishers

English

Paid

Difficult

🔵 🔵 🔵

Specific to the scientific field

Few details available

Crealo

Royalty management, rights transfers, contract generation

Royalty manager

French, 

English

Paid

Easy

🔵

Requires human validation

High data security, ISO 27001 certification

DeepL, ModernMT

Translation and post-editing

Proofreaders, Publishers

Multilingual

Free (Paid options)

Easy

🔵

Human review essential

Few details available

Midjourney, Adobe Firefly, Nightcafe

Visual generation

Designers, Publishers

English

Paid (Nightcafe free version)

Difficult

🔵 🔵 🔵

Lack of control over output

Data may be stored on external servers

ABBYY (FineReader), Google AI OCR

 Text digitization 

Publishers

Multilingual

Paid

Easy

🔵

Requires manual verification

Few details available

ElevenLabs, DeepZen

 Audiobooks and audio description 

Publishers

English

Paid

Intermediate

🔵 🔵

Artificial voices sometimes need improvement

Few details available

Demand Sens

 Print optimization 

Sales, Publishers

English

Paid

Intermediate

🔵 🔵

Depends on data quality

May share information with other group companies

Breeze, Meta AI, AdCreative.ai

 Ad targeting 

Marketing

English

Meta AI is free, the other tools are paid

Easy

🔵

Requires user data

Data may be stored on servers

Readow

 Book recommendation 

Marketing, Publishers

English

Paid

Intermediate

🔵 🔵

May lack personalized data

Few details available

ChatGPT, Jasper, Mistral AI

 Content writing 

Marketing, Press

Multilingual

Free but protected versions are paid 

Easy

🔵

Answer reliability

Transmitted data is used (except for enterprise accounts)

Buffer AI, Hootsuite AI, Lately AI

 Social media posts

Marketing

English

Paid

Easy

🔵

Lack of innovation in content 

Standard protection

Zapier, Mention, Sprout Social

 Competitive intelligence

Marketing

English

Paid

Easy

🔵

May lack relevance on niche topics

Few details available

UiPath

 Administrative automation

Royalty management, Administrative

English

Paid

Difficult

🔵 🔵 🔵

Complex to integrate

Few details available

Whisper AI, Otter.ai

 Interview transcription

Press, Publishers

Multilingual

Paid (partially free)

Easy

🔵

Accuracy varies by accent

Transmitted data is used (except for Enterprise accounts)

Meltwater

 Literary review analysis 

 Press, Marketing 

 English 

 Paid 

 Intermediate 

🔵 🔵

 Non-exhaustive analysis 

 Standard protection 

 

Put strategy before tools

"If I had eight hours to chop down a tree, I’d spend the first six sharpening my axe.", Abraham Lincoln

We hope this overview of AI tools proves useful to you. However, the aim isn’t just to collect tools for the sake of it, but to make thoughtful, effective use of them.

Each tool should be approached as a project in its own right: tested, evaluated for its relevance, understood in terms of its limits, and explored deeply to make the most of its potential.

Learning is essential, these technologies only become truly useful to publishing professionals when they are well understood and properly used.

The goal isn’t to adopt AI just because it’s trending, but to choose the tools that best fit your specific work environment and add real value.

In short, it’s not the tool that defines the strategy, it’s a clear strategy that gives meaning to the tool.

If you’d like to go further and explore best practices for integrating AI into your publishing work, check out our white paper on AI in publishing.

👋 Crealo is the most comprehensive royalty management software for automating royalty calculations. We work with over 200 publishers in Europe.

Posted by
Photo Apolline Perivier Crealo
Apolline Perivier

Our latest articles

The Crealo environment for managing your royalties.

Let's talk about your project!

Book a demo